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Pink Shirt Day

  • Feb 25
  • 2 min read

Every February, the colour pink makes a special appearance in schools across Canada, not as a fashion choice but as a collective stance against bullying. The legacy of Pink Shirt Day was set in motion in 2007 when two Nova Scotia students witnessed the targeting of a fellow student who was relentlessly bullied for simply wearing a pink shirt. They recognized that their choices and actions held power; they could either remain complicit or take a stand. Their decision to act sparked collective momentum, rallying peers and an entire school community in the face of intimidation.


The next day, solidarity flooded the halls in a tidal wave of pink as students and teachers sported bold declarations of solidarity in the form of pink T-shirts. The symbol is simple, but the message is profound: we are not alone. Pink Shirt Day reminds us that safety begins with us in the moments, big and small, when we choose to show up, speak up, and act together.


Despite advances in prevention and education, bullying remains a serious issue with lasting impacts on the health and well-being of children and youth. According to the 2019 Canadian Health Survey on Children and Youth, approximately 7 in 10 youth aged 12–17 report experiencing at least one form of bullying each year. These figures, while concerning, likely underestimate the true prevalence due to underreporting.


With 80% of youth using social media daily, cyberbullying has emerged as a distinct phenomenon shaped by anonymity, limited oversight, and the permanence, speed, and reach of digital content, extending harassment into spaces once considered safe. Even low levels of cyberbullying may pose a greater threat to well-being than traditional bullying. Meaningful action against cyberbullying requires us to recognize young people as partners in the solutions. Their voices, insight, and leadership matters.


Facilitating Meaningful Conversations: Ages 10-18

Resources for Parents, Guardians & Educators: Bullying Education & Prevention

Books Ages 3 – 12

  • Hold That Thought! Written by Bree Galbraith, illustrated by Lynn Scurfield

  • When We Are Kind. Written by Monique Gray Smith, illustrated by Nicole Neidhardt

 
 
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